Criminal Cases in Healthcare Essay Example | Topics and Well Written Essays - 750 words

Criminal Cases in Health address - Essay ExampleThe identified case for inspection is available from The New York Times. Flegenheimer authored the article that was published on 25 May 2012. In the case, a patient called Martin was awarded 120 million dollars as compensation for wiz damage caused by negligence among health look at power. The identified liability was proportionately shared among five parties, Jacobi Medical Centre, Kings County Hospital Centre, Brookdale University Hospital and Medical Centre, healthcare force play and the plaintiff (Flegenheimer, 2012, p. 1). Facts of the case identify mismanagement of the patients treatment at the different hospitals where she sought medical attention because of seizure. The allegedly improper care led to health complications including Martins brain damage and adverse skin complication (Flegenheimer, 2012).The scope of the case identifies professional malpractice negligence among the involved care personnel with a limited scope of contributory negligence from the plaintiff. Based on the essentials of a contract, as implied by a physician-patient relationship, healthcare personnel and a care organization, by vicarious liability, have legal obligations to handle a patient with uttermost care that is reasonable within the professional practice. Failure to observe much(prenominal) care identifies criminal and civil negligence (Witt, 2006). Martins position as a patient at the care facilities and her subsequent injuries satisfy the legal essentials of negligence that includes existence of a duty of care, breach of that duty and a subsequent loss due to the breach (Madden, 2003). Contributory negligence, however, partially shifts liability to the patient (Lunenburg & Ornstein, 2007).The article of belief of negligence and contributory negligence implies liability on both the defendant and the plaintiff for failing to take due care in managing the plaintiffs conditions. The care

Evalue my diet Essay Example | Topics and Well Written Essays - 750 words

Evalue my diet - Essay ExampleOn the opposite hand, weaknesses of my diet can be observed in the failure to consume adequate amounts of certain crucial components of any diet. This is evident in the low intake of vegetables, which falls below average by not consuming starchy vegetables, which are required for good health, while at the same failing to stick to rose-cheeked eating in a pursuant(predicate) manner. This is evidenced by lack of admission to taking three meals a day, which are only taken occasionally and not frequently, while the meals that are taken are taken until I am full. This is a grave admission of a poor diet meaning that I fail to observe healthy eating habits and the failure to eat slowly shows lack of dedication to healthy eating no matter how nutritious a meal is. In addition, the disconsolate habits of my diet are also displayed by the lack of a limiting factor in eating as a form of eliminating stress or as a way of coping with stress. Though done someti mes, eating mindlessly in response to stress portrays a form of irresponsibility in my diet, as it creates a discrepancy in healthy eating. I believe that improvements to my diet could be done by the inclusion of plenty of juice in my diet, reducing sweetened drinks, especially in the juices and other drinks. The drinks also need to be of low caloric value, which implies low sugar drinks and beverages, while making reliable that they are low ample as they are as important as water is by having zero calories. Furthermore, in relation to solid meals, in that location is need to rid my diet of fried foods as such as fries, which are senior high school in calories, while consuming high sugar and fat foods on rare occasions if at all there is need or craving for them. My diet can further be improved through the application of nutrients that are rarely consumed such as dark green vegetables, starchy, red, and orange vegetables that I do not consume on a unconstipated basis. This is because it is not done in a weekly basis that is worth to be considered as appropriate as can also be seen with other crucial nutrients such as vitamin A, D and E. Therefore, in post to reduce the risk of chronic diseases such as obesity, I will require making a number of changes in my diet, and these lie especially in relation to calorie intake, which translate to the first modification beingness the elimination of fried foods and high fat snacks from my diet. With this in mind, it is bound to reduce the risk of heart disease by lowering the amount of fat in the diet and, as a result in the body. In addition, high sugar snacks need to be eliminated or consumed on rare occasions and not sometimes, to eliminate the risk of being obese as these sugary foods contribute to obesity. To meet the recommendations there is need to include high fiber foods to cater for the high sugar diet, while water would serve as the perfect replacement for high sugar snacks and other high calorie and fr ied foods. In my current lifestyle, there are likely barriers that need to be overcome in order to get the recommended dietary measures and conduct. These include the need to allocate more time to my eating so that I do not have to eat in a hurry, the same way that there will be more time in order to have all three meals. This is because, with my current lifest

Financial crisis 2007-2012 Essay Example | Topics and Well Written Essays - 1000 words

Financial crisis 2007-2012 - Essay ExampleThe investments in the mortgage grocery in US were very lucrative as it offered high returns in short interval of time. More and more numbers of people considered the investments in US mortgage market as an instrument of short term gains. According to efficient market theory, the information flow from the market was such that it influenced not except the borrowers but also the lenders for purchase of lodging properties (Harder, 2010, p.59). The policies of the US government also contributed to the flow of market information to the investors suggesting that the investments in the real estate and housing markets of US is likely to produce easy profits in a short span of time. The US government also made the ownership of houses for US citizens as a fundamental right. All these information flow from the markets influenced the investment decisions in the housing markets. Thus investments in the mortgage markets increased with instances of bank lending with indeterminate hands. On one hand when the market information influenced the financial decisions, the underlying pass off of crisis was not noticed. Due to assumptions of the efficient market theory, the valuation of the underlying mortgages got overvalued. The banks provided finances for housing loans without adequate check on the credit parameters which led to the entry of massive borrowers who were not creditworthy (Carey and Stulz, 2007, p.44). The weight of baffling loans started to increase when the borrowers defaulted in quittance of loans.... The US government also made the ownership of houses for US citizens as a fundamental right. All these information flow from the markets influenced the investment decisions in the housing markets. Thus investments in the mortgage markets increased with instances of bank lending with open hands. On one hand when the market information influenced the financial decisions, the underlying bubble of crisis was not noticed. Due to assumptions of the efficient market theory, the valuation of the underlying mortgages got overvalued. The banks provided finances for housing loans without adequate check on the credit parameters which led to the entry of huge borrowers who were not creditworthy (Carey andStulz, 2007, p.44). The weight of bad loans started to increase when the borrowers defaulted in repayment of loans. The valuation of the mortgages fell which were accepted as underlying securities at the time of financial support the loans. This led to erosion of value of the company and the shareholders which eventually led to financial crisis of 2007-2012. The underlying causes of financial crisis were not reflected in the information flow to the investors that led to bad investments (Palan, 2007, p.25). This establishes the redundancy of efficient markets in explaining the financial decisions. Financial theories and models This part of the study will evaluate several aspects of Efficient Market Hypothesis a nd Random market Hypothesis. Efficient Market Hypothesis Efficient Market hypothesis is also known as joint hypothesis problem. It declares that the financial market is efficient. According to this hypothesis, an item-by-item cannot

Connecting idea Essay Example | Topics and Well Written Essays - 500 words

Connecting idea - Essay ExampleFor instance, in the lives of Muslims, the apply of the veil and hijab among women, has changed from time to time as they tried to die in their communities. Along with this change was also the obvious adaptation in the commonly used English language. Such changes in the use of the veil and hijab as well as the English language will be discussed in more detail in the following paragraphs.In our world today, it is non whimsical to hear Muslim women being terrorized by non-Muslims saying that they are terrorists. For example, in the speech of Hafsah Badru Amirah, president of Muslim Students Society in Nigeria during the World Hijab Day in February, she reminded her audience that one of the reasons for the celebration is in remembrance of a Muslim woman stabbed to death in a German court for no separate reason than wearing a hijab (Amirah). Hebah and Sarah, sisters from a Muslim family who migrated to America from Egypt, tell about their experiences a bout using the veil and hijab. They share about how people hold in always been fascinated by their way of dressing and how they have been threatened by strangers simply by the way they looked. For the non-Muslim who feels threatened by the presence of a Muslim woman wearing a hijab, it should be understood that such fear is also felt by the woman inside the strange costume. Nevertheless, that is not always the face so Muslims now have differing opinions about their traditional clothing. For Hebah and Sarah, it is not a statement of their religion but it is their desire to obey Allah that they use hijab even in the face of dangers. However, in a world where they feel their sexuality is abused in a male-dominated workplace like in the case of Hebah, she feels the need to use the hijab as her way of saying, I am a respectable woman (Ali). Although there are Muslim women like Hebah and Sarah who would rather gather the consequences of using

Ritz Carlton Case Studies Essay Example | Topics and Well Written Essays - 750 words

Ritz Carlton Case Studies - Essay ExampleIn Malaysia, McBride, the general manager, introduced the practice of extending a welcome to passengers at the airport by to the full grown discount coupons and mimosas, amongst others, not to mention the presence of a fully furnished room of Ritz-Carlton in the airport. All these were totally novel and unique concepts of marketing that go on to fortify the hotels image as a leader in the realm of customer care. (1)Another vital factor contributing towards the hotels success story is the tremendous amount of importance that is accorded to people associated it both employees and also the customers. The consistent growth of any organization is heavily dependent on the manner in which the people associated with it are treated. This very factor is all the more relevant for entities operating in the sphere of hospitality. It is the firm conviction of Ritz-Carlton that when a customer stays in its premises, for the entire duration, the hotel is t he home for them. Hence, the hotels 7 Day Countdown Orientation program for new recruits is predominantly aimed at making them fully understand the relevance of this concept. One of the first precepts communicated to the new employees is We all are ladies and gentlemen serving ladies and gentlemen. This speaks volumes about the friendly and amicable treatment that Ritz-Carlton gives to its employees. Additionally, it is in this very affectionate atmosphere that the skills of the employees are honed, ensuring that they run the extra mile in addressing the all-important aspect of customer service. Last but not the least, the various things inclusive in the orientation program such as The Credo, The Employee Promise and The Twenty Basics, to cite a few, go a long way in making sure enough that employee efficiency would invariably lead to customer satisfaction. (1)At this juncture, it would be worthwhile to understand as to what actually is being sold by Ritz-Carlton. The answer to th at resulting from a mere

Comparing unacademic genre Essay Example | Topics and Well Written Essays - 750 words

Comparing unacademic genre - Essay ExampleThis film indeed plays like real life events happening in a new-fangled television network station. The main actor appears to reason with critics, something that busts him an edge to pass on his message that current journalists have more ways of speaking the equity to those in authority fearlessly. He goes on showing that, the modern journalist has been equal to attract the attention even first-time viewing audience and consequently being able to engage the viewer to give an opinion concerning both public and private policies. The movie has portrayed news anchors and journalists as people who do feed viewers and readers with the right content but in between tilt it to favor their side of the argument. That way they have an upper hand of influencing public opinion well-nigh how the ruling class executes its policies. The film is quite interesting and captivating, with all characters coming out boldly and playing their roles interactively. The piece signifies the importance of working out in a calculative and composed way with the bigger picture in mind. From the movie, one can learn how to single out truth from fiction in the work of journalists and figure out how to make independent decisions instead of following their lead. As shown, that best way is to digest the question the journalist asks then give a reply based on that piece of the article without an analysis. The piece with analysis is meant to divert your vision to something similar to what the article talks of.The movie is rough a female messiah-like figure (Jupiter) who is engaging King Lear family villain siblings in a bitter war to control the solar system. The villains play tough make Jupiter to seek assistance from baddies, who are members of another dynasty. The baddies immediately become interested in her and compel her to sign a property deed that shall allow them to yield her eggs. These eggs contain energy of imprisoned people, so the buddies want to

Marketing Analysis on Google Inc Essay Example for Free

Marketing Analysis on Google Inc EssayWith the objective of To organize the worlds information and make it univers whollyy accessible and useful (Google, 2012), Google expands its personal line of credit to strive towards change state the leader of internet-related provider, in particular in Internet re look to and advertising technology. The company has expanded across the clownish and world(prenominal)ly, providing its search service in a large number of unalike languages and countries through its own unique strategy.The report starts with a discussion most the market place Google is operate in, how Google smartly manages its inter estatealisation and globalization strategy according to its own market position in different stage. Followed by the comment on whether its diversification strategy appropriate across the whole world-wide market. The report thence will evaluate this strategy mainly focus on the aspect of the say-so to damage its own brand, especi in all toldy based on the cheek of their failure expansion in the Chinese market.Then the report will look at impact for the market as Google fully enter the Android market, Googles business model in terms of reating revenue will be set forth and processed by the critique of whether the model would be sustainable in the long term. The report finally will de alright the market Google operate in and how it enters into android market will be explained in detail. Additionally, there ar some recommendations provided in terms of its sustainable development through the whole report. ? delimitate the market which Google Inc operates in? The market in which Google operates in is collaborative and interactive Google has acquired and merged with different companies, which buzz off given it a competitive edge oer other firms.It recently acquired Motorola and this brought a lot of speculation as to whether it could handle the hardware business without any prior experience or necessary skills mat ch to the case (Tangirala and Debapratim, 2012), Google had no skills in the supply chain, monitoring physical stock or achieving efficiencies. However much(prenominal) acquisitions render benefited Google because it has been able to have much secure as it nookie at a time target supple users with the naked as a jaybird hardware business. Other companies it has collaborated with are HTC and T-Mobile on implementing the Android platform. CompetitionThe environment is alike preferably competitive. Having to face giants like Apple, Microsoft and Facebook means that Google has to be exceedingly adaptable and maintain their market portion by beingness more aggressive in their merchandising strategies. (Tangirala and Debapratim, 2012), Google says that their acquisition of Motorola will be able to intensify the competition. Motorolas purchase will fully bring Google into the mobile market as they will now have hardware for their operating system Android, Also Motorola will st rengthen the patenting of Google as they have more than 17,000 patents in their name.Apple and other mobile providers major power feel threatened by this move. (Rusli and Miller, 2011) Diversification More to this, Google has non focused on its core business of being a search engine sooner it is diversifying and looking for new opportunities for growth. Google has expanded into other segments such(prenominal) as maps and Google scholar, in the communications section there is Gmail and an enterprise segment where cloud computing and Google docs are involved, social networking among others. This means that Google is not only able to reach a wider audience but that it is able to spread risks.Diversification means that in case one area of their business fails they have an alternative to rely on. (Tangirala and Debapratim, 2012) Innovation Googles survival could be attributed to its highly innovative structure. It has a culture of being innovative and an atmosphere that encourages empl oyees to bring new ideas and creativity. However, Google must keep on innovating in order to outdo their competitors and to keep at pace with the changes in the highly volatile global environment (Tangirala and Debapratim, 2012) InfrastructureTogether with all the companies that Google has acquired, they also have data centers and servers which it uses to create its web presence and to store information. These infrastructures increase reliableness and make information access faster. Google Inc had a total of 90,000 servers by 2010 and they invested heavily on technology this gives Google a good platform. Pg. 4 Some of it is virtual for event cloud computing. (Tangirala and Debapratim, 2012) ? Whats internationalization and globalization strategy? In which way Google is going?Internationalization strategy is a development strategy that enterprises want to render their products and services outside their home country, it usually reflected in the form of greater existence in differen t locations around the world. That is why internationalization also refers as international expansion (Stephen and Karin, 2002). Internationalization strategy is a development planning during the process of internationalized operation and management, which is designed to give the assistance of improving companys competitiveness and environment adaptability.Corporations have adopted this strategy view overseas market separately. They treat the markets differently due to various markets features. Globalization strategy refers to the procedures of global integration, which incorporate the international operations and markets into a united strategic entity (Stephen and Karin, 2002). Corporations that use this strategy are generally sizable multinational enterprises, they attempt to monopolize markets in their own industries. However, if using this strategy inappropriately, it is more likely to have a detrimental effect on the whole company.The merit of globalization strategy is that co mpanies can concentrate their efforts in building competitive advantages by leveraging capabilities and coordinating activities through boundaries. Which like a double-edged sword, the demerit is that it is hard to coordinate mingled with each subsidiary as well as between headquarter and subsidiaries, because each host country has their own business characteristics. According to the collected evidences Google tends to be relying on the globalization strategy.To begin with, as mentioned above, one reason for companies adopting a globalization strategy is that they want to monopolize the market in their own industry. Definitely, Google achieved this goal. In October 2011, Google accounts for 82. 4% of the worldwide desk visor search engine market share. Furthermore, in 2008, Google shifts its international marketing structure form representation offices to Research and Development center, and then to partnerships with other enterprises, which reflected that Google gradually integrat ed the competitive advantages from the compact partnership and improved its own capabilities (Ronen, 2009).In addition, Google has many RD centers worldwide. For instance, if the software was RD in Israel, this software is not only alter in Israel market, but also launched globally by using different languages. so it is clear that Google did not focus on localizing their products or services for different markets nowadays.Finally, globalization is focusing on building united competitive advantage. In order to keep its competitive edges, Google transfers and share outcomes of technology existences within various RD centers, and with alliance partnerships to connect the operation nd management activities from different counties and locations. Googles retrieval from china, impacts upon globalization plan. According to the list of info-facts (2012), China is the second most powerful country in the world. And in Flemings (2010) report, U. S. , China, and India will be the three most powerful countries in 2025. These illustrate that China is a hugely influential nation around the world. Moreover, China has more than 500 million internet users (Efrati Chao 2012), and the number is still increasing. China is a market which cannot be ignored.Googles retreat from the Chinese market has definitely impacted upon Googles overall global expansion strategy. Most of the Asian countries have strong regional relationship and China has a widely impact on them. As we all know, eastern countries are in high context cultures, but, Google is from a low context culture which is entirely different from high context culture. Their ways of dribblening a business are quite different. It seems that if Google cannot operate successfully in China, it cannot operate well in other Asian countries either, such as Japan and Korea.And this will deeply impact its global expansion strategy. As the picture (adapted from Chardonneaus slides) shown in attachment 1, Asia owns the biggest inter net market, and Googles coverage in Asia is so weak. If Google still wants to achieve its global expansion strategy, it has to come into the Asian market and first of all, Google needs to lap up the problem in China. In fact, Googles quit in China offers its competitors a good opportunity to enter into the Chinese market. After all, not all the international companies are unable to handle the operation problems in China.Since Google announced its retreat, its market share has dec withdrawd 5% and its biggest competitor in China, Baidu has increased by 50% (Powell 2010). Other internet companies like Microsoft, Sohu and Tencent where all benefit from this great opportunity which offered by Google (Powell 2010). Cultivating your competitors will obviously diminish your own benefits. More and more powerful competitors will absolutely hamper Googles global expansion. In addition, they need to keep putting efforts to the beta test before they aunch any new products into new market, espe cially in the Asian market. It needs to customize it according to different market to satisfy local consumers. As discussed above, one of the main reasons why Google failed in the Chinese market was because it did not use ICP, which is a compulsory for all websites operating in China (Zhou, 2009). ? Diversification strategy working in the international market The multi-diversification strategy is generally appropriate across the whole international market.This strategy is being used in different markets, while the only end is whether it more focus on direct-diversification or indirect-diversification that depends on the intensity of competition on the core products. Briefly, since 2004 Googles endeavor mainly focuses on encouraging innovation by bottom-up through the whole company. It acquires innovative companies to diversify into new areas or to add value to existing technologies and services (Kotelnikov, 2012). From personalized web, Google word, Website Optimizer to acquire te chnology to put up online display and banner advertisements by profaneing out DoubleClick.Followed by the direct diversification, Google, starts to expand its new product line through indirect diversification strategy. For instance, Google enters the social networking space through launching Orkut, Google Checkout then was launched as a payment gateway for online buyers and Google Chrome which is a representor of a desktop browser, see appendix one. Firstly, in the current global market, Googles diversification strategy take the development of its core products as a priority.It makes a great contribution on perfecting its core competencysearch engine, which is the most profitable product. Additionally, it also increases the reputation of innovation for Google all over the world. Multi-products line adds more determine for the consumers will become the main competitive advantages for Google in the long-term in the international market. Therefore, the benefit of diversification stra tegy is to protect current market share and attract latent customers by World of Mouth.Particularly, Google launches early nd often in small beta tests before releasing new products into the market, with many markets becoming more and more competitive as a result of new competitors from global or deregulated markets, those who innovate best will win in the in store(predicate) (Kotelnikov, 2012). Secondly, while even through the company put great efforts to add more value on its core products, the competitors also come up with substitute products, for example, Powerset from Microsoft and Search Monkey just launched by Yahoo attack the weakness of Google, providing a much flexible search engine.Google needs to add up more new product lines to create and exploit economies scope. In particular, Baidu whose market share in China is up to 78. 3%, while only 16. 7% of Googles Hong Kong Site(Baidu, 2012). Google can use its direct-diversification strategy, which pays attention on interna l growth of search engine to increase its market share in the market, which doesnt have a strong competition, such as Australia. The indirect diversification strategy should be used in the market that already has some strong competitors such as China, Korea.It is certain that the risk of this diversification strategy is there is a huge investment in the new businesses and the majority of the new businesses havent started making profit for Google. However, take current global market trend into consideration, the strategy will work in the long term in the international market. If we look closely at year 2009, revenue from ads on their sites accounted for 83% of the total.Compared to 2008, this item represented 90% of Googles total income. Nevertheless, the growth rate of these pan gravy is, so far, relatively modest (Sebastian, 2010). Thinking of Google, what product stands out? But are there too many? Is Google too ubiquitous now is an problematic question in recent years? I think that, ultimately, we do have too many products and we need to condense them, Marissa Mayer, Googles VP of Search, said Friday at the SXSWi conference in Austin (Matt McGee, 2011). According to the map of Googles product in the appendix, Google products now covered in many different fields such as search engine, social network, music, mobile system etc.But there is people say As Google Becomes More Ubiquitous, They Get More quaggy (Jeff Y, 2012) Google is taking information from almost all of your Google services (Tsukayama, 2012). It was very serious privacy issue and been intensely discussed. Google makes its money by selling yourself by sagacious where you live, what videos you like get winding, and your entire search and surfing history, Google sells targeted advertising to the tune of tens of billions of dollars per year. Selling you is 96% of Googles revenue stream. ( Anthony, 2011).Google was not obligated to pay a fine for doing so but the brand was damaged to some ex tent. Google also faces the risk from failed product or services. It comes down to having too many things going on at once. At Google, quality control is slipping. (Jeff Y, 2012). For example, Google lunched Google Buzz in February 2010, it was considered a threat to Facebook and twitter but its been shut down very soon in November 2011 by Google because of the lack of users and the late show in the market compare with twitter.The failure of Google buzz damaged not only the real money but also the trust and confidence of consumers toward the brand. (Rob, 2010) Besides, with too many successful products, customers may lose what the brand Google genuinely represents which is also a risk of brand damage. Were very apprised that our business is based on the trust of users and if damaged then thats the worst thing we could do. The new privacy director said. (Google, 2010) But will all these factors really hurt Google? The answer is uncertain.As we can see from the Googleland map in a ppendix , Googles main product is always the search engine and they use all the other products to support it. Today, with approximately 70 percent domination of the global search market, the omnipotent, omniscient, omnivorous and ubiquitous Google keeps upping the ante to stay on top of the search engine game. (Callari, 2012) Therefore some people argued that as long as people still use and trust the Google search engine, the Google brand will not be hurts seriously. Googles foray into Android market, all around impact.In this section, we will focus more on Googles capability after it has bought Motorola and ingest access to becoming one of mobile phone providers with its own Android OS. After Google has bought Motorola, there are a few implications to mention here. First of all Google will be the owner of all patents from and therefore will be of a great support for Google when their mobile phone enters the market where Apple is a dominant player (Reisinger, 2011). During the laun ch of a new phone company is most likely to be sued by their competitor arguing over the originality of the phone.Therefore after having Motorola as a patent support Google may save a lot of money in this aspect. Secondly is that Google now has a subject to create and manufacture their own mobile phone and tablet PC. The benefits of buying Motorola also extends to the field of hardware that Motorola has been in for sometimes, what Google has bought to it self is the hardware manufacturing ability, ranging from TV top recess, internet TV to internet router and live stream (Bryant, 2011). Therefore again apple will have to be careful since now Google has a potential to fight Apple not just in the field of mobile phone but also as a TV top box provider i. . Google TV (Purdy, 2011).Thirdly it is not clear that when the new Motorola, Google phone is released, it will come with the newest Android OS or not. But move to buy motorolla to gain access to manufacturing capability can really affect Googles android mobile partner. One clue to this argument is current news about Samsung, which has been Googles main Android phone provider, has announced that its mobile phone in a short future will also feature the windows operating system (The Sydney Morning Herald, 2012).Although the news said it was all about Samsung providing more variety to the consumer, but it can also be thought of an uncertainty dodging move by Samsung who capability feel an aggressive move by Google coming into the hardware market. Perhaps besides Google and Motorola as the two winners from the incident, Microsoft surprisingly might gain benefit from this incident (Wortham, 2012). This move from Google is actually what Microsoft is hoping for because besides Google, the only well know non-phone maker operating system is the windows 8 from Microsoft.The moment of changes to watch out for is the time that Googles partners feel that they are indeed competing against Google instead of having Google a s their partner (Wortham, 2012). Microsoft windows 8 here will then act as a preferable alternative operating system for those ex-Googles partners to adopt. So what will happen in short-long run for the market? In the short run it will not change much because the majority of the mobile phone relies on Android OS. Breaking off partnership with the OS they rely on is really not a good idea in the short run.Also since by law after closing the deal that Android will still remain free for another five years (Waugh, 2011). In the long run the story may be entirely different. It is expected that mobile phone manufacturers may start thinking about an alternative plan according to Googles moves. If Google still keeps its promise that buying Motorola is just for its own defense, then it is still a great idea to have such a big company as your support (Wortham, 2012). How does Google create revenue?To scrutinize the business model of Google Inc, one impressive feature in this model is that Goo gle offers free resource to the end user. Analyzing the reasons behind it, Googles philosophy is to share information universally and make it accessible globally (Google, 2012). Thus, the characteristic of free is a necessary catalyst which accelerates Google to become the largest search engine company around the world. By doing this, advertisers have become the main income rather than the end users.